Design is much more than a visual esthetic representation of an object, in its original sense, design means “to give form”, and is as such rooted in art, the biggest difference might be that as a designer we address specific needs and delivers functional solutions. The DNA of my designs are rooted in the Scandinavian style of simplicity, and functionalism, but with the influence of the Mediterranean passion, whether it be product design, service design or the development of a concept my approach is to look at the whole value chain to always come up with the strongest solution I can find.​